Rubyloo is a woman-owned, US-based small business founded by dog-loving parents who rescued their Red Fox Lab, Ruby, and created products like The Original Doggy Bag to solve real travel hassles from their road trips with labs Cole, Oliver, and Ruby. They specialize in meticulously researched, lab-tough dog travel gear, water bottles, food containers, and gifts that make ownership easier for active lifestyles including beach trips, hiking, camping, and holidays.